Limiting the consequences of climate change and successfully steering our societies and lifestyles towards greater mutual respect and cooperation are among the biggest challenges of our time. Therefore, we have dedicated this 2027 edition of our Trendbook to something very dear and important to all of us: planet Earth. The unmistakable mix of ocean blue, earth brown, plant green and cloud white are what sets this beautiful little orb apart from countless others. They are colors we love – and must do everything to preserve.