Novoperm Yellow M2R 70

Pigment Yellow 139

Novoperm Yellow M2R 70 is a reddish yellow pigment with excellent fastness to light and weathering, especially in deep shades. Very good opacity for an organic pigment. As it has very good flow properties in paints, it can also be used at high pigment concentrations (about 25 % pigment relative to solid binder) without affecting the gloss. Eminently suitable for the production of intense opaque yellow shades for lead-free or low-lead paints. It should be borne in mind that the resistance to very strong alkalis is in some binder systems unsatisfactory.

Novoperm Yellow M2R 70

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  • High weather fastness
  • High overspray fastness
  • High tinting strength and brilliace

Technical data

Product Data

Application Profile

  • Automotive Coatings
  • Industrial Coatings

Special Recommendations

Air-drying Alkyds
Physically Drying Paints
Baking Enamels
Acid Cured Paints
Amine Cured Epoxies
Isocyanate Cured Paints
Waterbased Paints

● recommended
○ limited suitability
–  not recommended

Physical Data

Density [g/cm3] 1.75
Form of Supply powder
Specific surface [m2/g] 20
Oil absorption [ml/100g] 45
Avg. Size of Primary Particles [nm] 220
Heat Stability [°C] 200

Fastness Data

 to Light  to Weathering
12 month 24 month
Full shade 8 8 5d 5d 4-5d 4-5d
Deep shade 8 8 5 5 4-5 4-5
1/3 ST [1:3.6 TiO2] 8 8 5 5 4-5 4-5
1/25 ST [1:48 TiO2] 7-8 7-8 4 4 3-4 3-4


Acids 5
Water 5
Butyl Glycol 5
Methyl Ethyl Ketone 5
Xylene 5
Alkali 5
Butanol 5
Butyl Acetate 5
White Spirit 5
Dibutyl Phthalate 5
Blooming No blooming observed
Fastness to Overpainting NC AM (120°C) AM (160°C)
5 5 5

LOA- Air-drying Long Oil Alkyd
AM- Baked Alkyd-Melamine
NC- Nitrocellulose Combination Lacquer